OUR VALUES
We must tell better “Stories of Us.” Consider the following values as a guide to creating content that embodies this mission:
Embodying Pluralism & Heterodoxy
Feature authentic stories with complex and nuanced characters that defy expectations and stereotypes
Modeling Strong Bridging Behavior
Showcase narratives of people fostering curiosity and having their lives enriched through engagement across lines of difference
Cultivating Belonging
Emphasize themes that allow people to feel seen and heard, including interpersonal and social trust, dignity, and civic agency
Reflecting America
Encompass a range of beliefs and lived experiences across America, especially those unfairly depicted in popular culture
Inspiring Perspective Shifts
Inspire audiences to rethink their assumptions about people who seem dissimilar
Exploring Shared Humanity
Ensure stories and characters are broadly relatable, capturing the essence of human struggles and triumphs to evoke empathy
Do you have a project that shares some of these values? Let us know here. We are keeping track of content that may be a good fit for our programs in development. Thank you to everyone who has already reached out.
