Civic Alliance Storylines Toolkit

Civic Alliance’s new resource to help content creators authentically and impactfully integrate civic themes into their films, TV shows, podcast episodes and more!

This toolkit is designed to help companies and content creators integrate civic themes into their stories in tangible ways. It is meant for everyone – for those who already cover these topics in their day to day content, and for those completely new to it who are looking for guidance on how to introduce it to their platforms. It is by no means exhaustive, but with the help of non-profit partners, civic
experts, and fellow Civic Alliance members, it provides a framework and set of resources that can be used as a reference point, and tailored for individual projects as necessary.

Developed in partnership with ATTN:, Comedy Central, MTV, Spotify, ViacomCBS, and Walt Disney Television.

The first section of the INDUSTRY GUIDE provides a snapshot on the current STATE OF VOTING followed by TIP SHEETS with MESSAGING GUIDELINES to come back to throughout your work. Next, VOTING AND CIVIC ENGAGEMENT STORYLINES provides creative inspiration for your project, and dives into the creative application of civic storylines organized by medium and genre:
SCRIPTED, UNSCRIPTED, PODCAST, SHORT-FORM, and COMEDY. The WORKSHOP AGENDA and DECK TEMPLATE helps you explore these concepts with writers, producers, and other creatives. The ONE-SHEET can be passed along to showrunners and creative teams for recruiting purposes. Lastly, the APPENDIX includes a GLOSSARY OF TERMS and RESOURCES that outline the incredible non-profits and experts across the civic landscape that can help you take it to the next level.