Blog Archives

Can Popular Entertainment Save America? *

Can Popular Entertainment Save America? * Read the Bridge Entertainment Labs White Paper.

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Narrative Persuasion and Depolarization: Testing an episode of “The Conners” *

Narrative Persuasion and Depolarization: Testing an episode of “The Conners” * An analysis on narrative persuasion and depolarization.

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Black-ish Episode “Lemons”: Creating empathy across divides *

Black-ish Episode “Lemons”: Creating empathy across divides * Media has the power to polarize – but it can also be used as a tool to create connection, understanding and empathy across deep divides. And in cultivating those things, entertainment media … Continue reading

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How Do Media Portrayals of Cross-Party Interactions Affect Viewers? Investigating the Effects of Norms for and Content of Cross-Party Engagement *

How Do Media Portrayals of Cross-Party Interactions Affect Viewers? Investigating the Effects of Norms for and Content of Cross-Party Engagement * Social Test about how audience members’ views of political partisans may be shaped via norms that guide engagement across … Continue reading

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